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Corporate advisory services are needed to ensure that a corporate enterprise runs efficiently at its maximum potential through effective management of financial and other resources. It also rejuvenates old-line companies and ailing units and guides existing units in locating areas/activities of growth and diversification. Usually, Merchant Bankers provide these services. The corporate advisory services represent an important component of the portfolio of the activities of merchant bankers. Corporate advisory services, for a business enterprise, include the following services:

• Provide guidance in areas of diversification based on the Government's economic and licensing policies.
• Appraising product lines and analyzing their growth and profitability.
• Forecasting future trends, and rejuvenating old line companies and ailing sick units by appraising their technology and processes and restructuring their capital base.

The move to help the ailing industrial units is a well thought out service by the merchant North American Bancard Sales Partner bankers which remained unattended for years. Now the merchant banks in India have recognized this gap and started helping ailing companies to overcome their problems.