Create an ad
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merehan Wasted Warlock   Posts: 92 Joined: Apr 2021 Reputation: 0 |
28 Feb 2022, 18:50
Create an ad
It is important for business owners to understand the basics of writing a good advertisement. All businesses need an upgrade. I've seen thousands and millions of dollars wasted on ineffective, poor or totally bad ads But most importantly, I want you to expand your business, and effective advertising in all its forms is essential. After all, you need new clients because without them your business will fail. The good news is that the basic principles of how to produce an appropriate advertisement apply to practically anything you might want to use as a promotional tool. TRANSLATED FROM:بروفايل شركة مقاولات This includes: brochures Email messages Bulletins, correspondence and other bulletins Magazine and newspaper ads Online Ads (View, etc.) Postcards Websites, including those used with online advertising and more. It may take a bit of trial and error (testing) to create an ad or campaign that really works, but following these tried and true tips can help you get the results you hope for. 1. What makes you stand out from your competition? Effective advertising can help you stand out What makes you stand out from the competition? People are interacting with advertisements from all kinds of companies all the time. So, what would make your potential customers buy your company's product or service versus going with one of your competitors? This is what you need to know and focus on with your ad. Show your potential customers why your business is their first choice and why they shouldn't even consider your competition. Then there's a good chance they won't. What I'm talking about here is commonly referred to in marketing circles as a 'unique selling proposition'. In his excellent book Reality on Advertising, author Rosser Reeves defines what a USP is: Every ad must give a presentation to the consumer - not just words, bulging products, or display ads. Each ad should say to each reader: “Buy this product, for this specific feature.” The proposal must be one that the competition cannot or cannot provide. It must be unique - both in branding and in a claim that the rest of the particular advertising area does not make. The offer must be strong enough to move the masses, i.e. attract new customers as well as potential customers. 2. Use a strong title: Get their attention! Attracting attention takes skill and practice Attention can also be subtle People check things quickly. They deal with so many ads every day that they can't read every one. That's why you have to make sure that your ad actually grabs and keeps their attention. TRANSLATED FROM:بروشورات جاهزة The greatest advertising man in history, David Ogilvy, said, “On average, five times more people read a headline than they read body copy. When you write your headline, you have spent eighty cents of your dollars.” The question you should be asking is “Who are you trying to attract? What is getting their attention?” Yesterday I received an email newsletter from a recruitment company titled "Are You Hiring Obama?" As a CEO interested in hiring new talent, this caught my eye. He led me to their website and I read the entire article, learning about their unique process. As a result, I requested a sales call for next week. It all came from an effective address. I wrote sales letters that got a huge response mainly because of the strong headlines. In one case, she helped a company sign contracts worth over $1 million with one letter. In another, I got one sales appointment for every 200 letters—that's for a service I started at $10,000! In another case, I created a post that was submitted to a highly restricted, high-quality list of 134 names which resulted in nine sales appointments with first mail! TRANSLATED FROM:شركات تصميم Great titles come in many forms. Ogilvy once noted that he would write an ad within three hours and then take three weeks to come up with the address. Some titles are worth publishing, such as in a new service or product release. Others have a very strong benefit. Most of them are specific, as opposed to general, in their facts. Others use a negative angle (such as "reducing costs" versus "increasing profits"). |
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vostov Riggedy-riggedy-rekt Warlock Posts: 1,147,593 Joined: Apr 2020 Reputation: 0 |
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