Shanghai Fashion Week Goes Green and Creative for Fall

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Once again a full physical showcase amid a global pandemic. Shanghai Fashion Week will be announcing the provisional lineup for the fall 2021 season on Monday, WWD can exclusively reveal.To get more news about lifestyle news shanghai, you can visit shine news official website.

Despite a two-week postponement from its usual mid-March dates due to a flare-up in local COVID-19 cases in February, Shanghai Fashion Week will return in full force from April 6 to 13, with a comprehensive physical showcase calendar, sustainability events and creative panels, such as the inaugural Yu Prize on April 6 at HKRI Taikoo Hui, and the “Ulio Space” exhibition at Mode Shanghai, and sales-driven digital initiatives.

This season, titled “Bloom the Spring,” more than 100 brands will show their fall 2021 collections as a part of the official calendar, under the Chinese government’s COVID-19 health and safety guidelines.Some 65 percent of them are returning brands, and more than 50 percent are Shanghai-based labels. More than 40 percent of them are eco-conscious brands, and some 50 percent of them will showcase fashion collaborations on the runway, Lu Xiaolei, deputy secretary-general of Shanghai Fashion Week Organizing Committee, told WWD.

She added that Xiao Xue, former publisher and editor in chief of Elle China for 14 years, and now an author and influencer has been appointed as an ambassador for SFW with a three-year term. She will be responsible for helping the platform play a greater role in supporting Chinese brands, promoting sustainability and female empowerment.

Chinese fashion label Mark Fairwhale will open the fashion week with a collection that celebrates Chinese heritage and C-pop culture. Other brands showing on the Xintiandi main venue include Tuyue, Chau Rising, Reineren, Maya Li, Hemu, INXX, Rflexion, Leaf Xia, Youwei, Dawei, and model Lu Yan’s label, Comme Moi.
At Labelhood, where some of the most exciting Chinese talents present their works, designers are divided into five groups this season, based on their career development and style to showcase from April 7 to 11 at the Tank Shanghai art space venue, a short walk away from the largest fashion trade show during SFW, Ontimeshow, on West Bund.

Highlights from Labelhood’s lineup include Louis Shengtao Chen, Ponder.er, Peng Tai, VII Victor x Wang, Club_Cylinder, Fabric Porn and Dumpty’s SFW debuts, and newcomers from Labelhood’s incubation project Youtopia. They are Anno Mundi, Fivekoh, Momonary, Sorgenti and Toile.

Emerging Chinese designers with global exposure like Shushu/Tong, Angel Chen, Rui, Yuhan Wang, Private Policy and Yueqi Qi will also return to the showcase with local names such as Yirantian, Roaringwild, Oude Waag, Yingpei Studio, Jacques Wei, Superr, Umamiism Oyster and Swaying/knit presenting their fall 2021 collections with Labelhood.

Ermanno Scervino, Jason Wu, Pronovias, Muse Marry and Nicole Milano will show with the Shanghai Iconic Fashion Showcase platform at Jing An Kerry Center.

A dozen of emerging brands, such as Xuzhi, Staffonly, Shuting Qiu, 8on8, Ximon Lee and Samuel Gui Yang, and international brands like Dior, Versace will also be hosting events during SFW to capitalize on the audience.While Versace will host the “Versacepolis, A Tribute to Women Power” exhibition at the city’s top luxury mall Plaza 66, and release a series of videos highlights female leaders in China’s entrepreneurial and entertainment industry.

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