Everton and Aston Villa see shirt sales boost after ditching betting sponsors

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Everton and Aston Villa have reportedly seen shirt sales increase a respective 60 per cent and 50 per cent compared to last summer after agreeing separate deals with digital car sales platform Cazoo.Get more news about Manchester United soccer jersey,you can vist futbolucl.com !

Everton were previously sponsored by Kenya-based gambling firm SportPesa, but cut that UK£9.6 million (US$12.5 million) a year deal short by two seasons after a ‘comprehensive review’ of their partnerships earlier in 2020. In June they announced Cazoo as their shirt sponsor in a three-year deal worth UK£10 million (US$12.6 million) a year.

Aston Villa, who had a one-year deal with the W88 betting brand worth a reported UK£6 million (US$8 million), followed the Toffees later that month and agreed a two-year, UK£12 million (US$16 million) contract with the company founded by British entrepreneur Alex Chesterman.

When Everton’s latest kit, which is also the first under their new technical partnership with Hummel, went on sale on 3rd July it generated record sales for the club’s online store.

According to Everton’s retail partner Fanatics, just four hours after pre-orders of the club’s new home kit began, sales had surpassed the full opening day figures for each season over the past decade.

According to OffThePitch, Cazoo sees the value in sports sponsorships and has not ruled out similar deals with other clubs.

Premier League clubs will be encouraged by the emergence of a new player in the sponsorship sector given the calls for increased regulation on gambling marketing in English soccer. In July, a House of Lords Select Committee report recommended that shirt sponsorship deals with betting companies be outlawed in the Premier League and that clubs in the English Football League (EFL) should be given three years to phase out such contracts.

Premier League chief executive Richard Masters previously said gambling needs stronger governance, but added it is up to individual clubs whether they want to pursue partnerships with betting brands.

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