How Can Advertisers Optimize Their Apple News Campaigns?

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Apple News is an incredibly valuable resource for advertisers. It’s a crisp, clean, mobile-friendly platform that provides consumers with handpicked content from their favorite media outlets. And it’s accessed by over 125 million monthly active users.To get more news about Mobile App Development Price, you can visit aso700.com official website.

1. Ensure you have eye-catching creatives
If you have an opportunity to get your content and ads in front of customers, you want to make the most of each interaction. Based on specifications for Apple News monetization, use these content guidelines to create high-quality ads:
2. Price your CPC or CPM bid competitively
When monetizing Apple News content, keep ad buyers vying for your ad inventory by pricing cost-per-click (CPM) and cost-per-1,000-impressions (CPM) at a competitive rate. The higher the CPC and CPM, the more attractive your offer will be to publishers. However, if you know the competition is already tight in a certain content category, for example, you might decrease your CPC or CPM and reap the benefits of increased ad revenue.
3. Build creatives of different sizes
Make sure you’re enabling publishers to incorporate different ad size slots into their Apple News content. Consult this chart to see which advertising formats are available for different types of Apple News monetization.
4. Target specific audience segments
With Apple News monetization, advertisers can target audiences across a range of categories and segments, including:

Age range, such as 18-35 years old
Engaged audiences, such as those who’ve already interacted with your ads
Device, such as iPhone or iPad
Gender, such as male or female
Location, down to the zip code for U.S. audiences
Schedule, so audiences are only shown ads on certain days and times
Subscription status, such as those who’ve subscribed to an Apple News publication

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